American Mobile Subscribers
Embracing 3G Devices
The
United States has gradually caught up with Western Europe in the adoption
of 3G with 28.4% of American mobile subscribers having 3G devices versus
28.3% in the largest countries in Europe, reveals researcher comScore. The
number of U.S. subscribers with 3G enabled devices has grown 80% to 64.2
million during the past year, as mobile vendors have rolled out their
enhanced networks and a new crop of 3G enabled devices.
"For
years, the American mobile industry has aspired to the level of
sophistication of the European market," observed Mark Donovan, senior VP
and senior analyst, comScore. "Today, Americans have finally caught up
with Europeans in adoption of 3G. The advancements in 3G network
technology and the introduction of sleek devices into the U.S. market have
paid off as adoption of mobile media continues to grow at a rapid pace."
Total Subscribers with 3G
Devices
3-Month Average Ending June 2008 and June 2007
All Mobile Subscribers 13+
Source:
comScore MobiLens
Subscribers Subscribers
Growth
June 2007 June 2008 Y/Y
Germany 7,021 11,732 67.1%
Spain 7,207
12,640 75.4%
France 5,616
7,958 41.7%
Italy 14,462
18,008 24.5%
United Kingdom 8,964 13,100 46.1%
European Total (5 countries) 43,270 63,437 46.6%
United States 35,651 64,207 80.1%
The data was released by
comScore on September 4.
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