Nickelodeon to Go Global
with Multiplayer Online Game
The kids entertainment brand Nickelodeon will take its Avatar: The Last
Airbender game to global gamers in September. In the game, Avatar: Legends
of the Arena, which will serve as a prequel story to the series, players
can create their own Avatar character and test their skills against others
from around the globe in 3D online arenas.
Each game level, says
Nickelodeon, will introduce new content, challenges, custom character
outfits, and more on an ongoing basis. The global game will live on a
dedicated website http://www.avatarlegends.com/.
"The launch of this
multiplayer online game gives Avatar fans the opportunity to immerse
themselves in the storylines during and beyond its tenure on-air," said
Jason Root, senior vice president of Nick.com. "This property has always
had a deep online connection with its audience and the game offers a
natural extension of the franchise to keep fans engaged with the property
indefinitely."
The global gaming event,
which represents Nick.com's first 3D multiplayer online role play game,
will take place in 81 markets in ten languages, including: the United
States; United Kingdom; Australia; New Zealand; India; Southeast Asia;
Canada; Mexico; Argentina; Spain; Italy; France; Korea; Japan; Israel;
Holland; Northern Belgium; Germany; Brazil; and Portugal. A total of 77
countries will launch the game on Sept. 15, with the remaining markets
launching through the following months.
Each 3D online arena within
the game will host battles featuring up to four players at a time, but
combat isn't the only focus of the experience. Players will also be able
to engage in role play, building their characters through training and
arena duels. As players advance, they can upgrade their characters, unlock
new bending moves, and acquire outfits and other exclusive equipment to
make them the envy of others.
The animated series,
Avatar: The Last Airbender, has inspired M. Night Shyamalan's "The Last
Airbender", a live-action epic adventure from Paramount Pictures and
Nickelodeon Movies which will debut in domestic theaters July 2010.
Series' creators Michael DiMartino and Bryan Konietzko will serve as
executive producers on the film.
This fall, Nicktoons
Network will serve as the on-air home for Avatar: The Last Airbender, and
will feature a Sept. Avatar event and season three episodes of the series
throughout Sept. and Oct. Additionally, Nicktoons will offer fans a chance
to get in on the Avatar game, asking them to tune in on Fridays at 6:30
p.m. for episode-specific hints that will unlock exclusive content in
Avatar: Legends of the Arena.
Available on DVD July 29,
Avatar: The Last Airbender - Book 3: Fire - Volume 4 features the kid
hero's return to the Fire Nation to prepare for a final confrontation with
Firelord Ozai. Fans will also have a chance to get their game on with
Avatar The Last Airbender: Into the Inferno, a new action adventure video
game from THQ, in stores this fall.
Launched in February 2005
on Nickelodeon in the US, the epic story of Avatar: The Last Airbender
follows the journey of Aang (Zach Tyler Eisen), a 12-year-old boy torn
between fulfilling his fate as the long-awaited Avatar and just wanting to
be a regular kid.
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