What D’you Like, Online Gamers?
Did
you know that Asian online gamers see bullying of weaker players and
rudeness of other players as the biggest negatives for their online gaming
experiences? This is revealed by IDC from the results of a regional survey
exploring the likes and dislikes of online gamers in Asia. The survey is
the third round of a series of surveys that IDC is conducting in 2008 to
evaluate the impact of Web 2.0 on Asian enterprises and consumers.
On
average, more than 64% of the respondents named "bullying of new or weaker
players" as a major dislike about online gaming and more than 70%
mentioned "players who are rude". Online bullying and rudeness of other
players were especially an issue among all Chinese and young Singaporean
gamers who participated in the research.
The
survey showed that, while most players find online games rewarding and
exciting in their own right, the social aspects of the experience are
becoming extremely important. More than 50% of the respondents mentioned
"meeting other gamers online" as an important element in the online gaming
experience - especially among younger gamers. On average, the respondents
said they had made 26 friends online. For gamers below age 25, this number
was as high as 28 friends.
IDC
conducted the web-based survey among 664 Asian online gamers in August
2008 across six markets (China, Korea, the Philippines, Singapore, Taiwan,
and Vietnam). The survey also sheds insight into buying trends and
preferences of young gamers when buying virtual items and services
online.
IDC will
present further details about this survey in an upcoming report, and to
key industry players at the Asia/Pacific Gaming Marketplace Forum on
September 17, 2008 in Singapore. This forum, which is sponsored by
Leipziger Messe International (LMI) Asia Pte Ltd. and supported by
Infocomm Development Authority of Singapore, kicks off the Games
Convention Asia (GCA) and Games Convention Asia Conference (GCAC) 2008.
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