June 27, 2008
Guitar Hero Goes with American Idols
Game publisher Activision decides to take its popular video game franchise Guitar Hero with the American Idols Live! Tour 2008. The 53-city tour will kick off in Glendale, Ariz. on July 1. It’ll let concert-goers to experience three of the newest Guitar Hero games. The highlight of the event will be a sneak-peak video demonstration of Guitar Hero World Tour, which officially hits shelves this fall.  

Gamers can look forward to receive Guitar Hero, as it plans to travel from city to city with the American Idols Live! Tour 2008. Publisher Activision reveals that the sponsorship fuses the two pop culture phenomenons together for a second time, building on the success of the dual-branded "Risky Business" TV advertisements that featured season seven winner David Cook and finalist David Archuleta last month.

The 10 "Idol" tour finalists will be part of a halftime Guitar Hero World Tour rockumentary, created by advertising agency DDB. It blends the camaraderie of hanging out in the studio with the franchise's latest transformation of music gaming - a slick newly redesigned guitar, a genuine electronic drum kit and a microphone.

In each city, expert shredders will also face-off on center stage, and, Guitar Hero: Aerosmith and Guitar Hero: On Tour will be available for everyone to play in a booth throughout the tour.

"The Guitar Hero franchise is continually searching for new and organic ways to connect with music fans," said Robert Kotick, chairman and CEO, Activision, Inc. "Linking the concert-going experience with a chance for people to feel like they are taking center stage with Guitar Hero delivers on just that. By going from town to town alongside 'American Idol,' we are building a strong community and providing new ways for families and friends to spend time together by sharing the magic of music."

This week, rockers of all ages can enjoy two new video games from the Guitar Hero franchise, including Guitar Hero: On Tour. For the first time ever, Guitar Hero fans can rock out anytime, anywhere with Guitar Hero: On Tour.

Designed specifically for the Nintendo DS, Guitar Hero: On Tour is bundled with a Guitar Hero Guitar Grip.

Photo courtesy: Activision

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