Sony Corporation and 3D technology company RealD have announced a technology partnership aiming to provide immersive 3D home entertainment to consumers beginning in 2010. 

The partnership includes Sony licensing the stereoscopic RealD Format, know-how in producing active and passive 3D eyewear and other RealD technologies. 

Sony and RealD have been working together to create a better 3D experience at movie theaters. The companies will now join forces to deliver a similar 3D entertainment experience to the home. 

"Sony has its proprietary LCD panel driving technology to reproduce full HD 3D images on the screen of new "BRAVIA" LCD TVs, which will work in sync with new 3D eyewear based on RealD's technology," said Hiroshi Yoshioka, executive deputy president, officer in charge of Consumer Products and Devices Group, Sony Corporation. 

The companies are working in partnership to bring to market 3D compatible "BRAVIA" LCD high definition TVs and other consumer products in Sony's current and future portfolio that will support the stereoscopic RealD Format. 

The RealD Format is a side-by-side 3D format capable of delivering 3D utilizing all channels of the existing HD broadcast infrastructure.