Toshiba XDE for DVD
Picture Quality
Toshiba America Consumer
Products has announced its new video enhancement technology for DVD with
the introduction of the XD-E500. In addition to providing upconversion
from 480i/p up to 1080p, XDE, or "eXtended Detail Enhancement," offers
user selectable picture enhancement modes that allow for greater detail,
vivid colors, and contrast options. The company will educate consumers on
the benefits of XDE technology and how it works so they can experience
what this technology has to offer.
"Consumers have embraced the
DVD format like no other technology and invested in large libraries of
their favorite movies. As the market moves towards high definition, XDE
lets them experience their existing DVD library and the tens of thousands
of DVD titles in a whole new way," said Louis Masses, director of Product
Planning. "XDE offers consumers a simple solution to add on to their HDTV
purchase. XDE works with existing DVDs to deliver a near HD experience
with enhanced detail and richer colors. Toshiba is delivering to consumers
what they want -- a high quality experience at an affordable price."
In an effort to reach a broad
spectrum of consumers from around the world, Toshiba's new XDE technology
will be featured in an extensive print and online advertising campaign.
This includes placement on NBCOlympics.com.
A new Web site, http://www.toshibaxde.com/,
will be launched to help educate consumers on the benefits of XDE
technology and how it works so they can experience what this technology
has to offer.
XDE will be launched today
(August 18) onboard the XD-E500 1080p/24fps Upconverting DVD player.
Featuring XDE technology, the XD-E500 also incorporates key features found
on today's upconverting standard DVD players such as HDMI-CEC, DivX
certification, JPEG capability,
MP3 and WMA playback and much
more in a slim, high-gloss cosmetic design to complement today's HDTV.
The XD-E500 is shipping this
month with an MSRP of $149.99.
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