My Mobile, My TV
Mobile TV solution provider Telegent Systems will work with ZTE Mobile
Telecom to deliver free-to-air mobile TV on select ZTE handsets in use
worldwide.
Under the agreement, Telegent
will be the exclusive supplier for the free-to-air mobile TV feature for a
period of two years.
"Operators worldwide view
free-to-air mobile TV as a way to differentiate their service offerings
and attract and retain subscribers," said GSM department head of ZTE
Mobile Telecom Corporation. "We selected Telegent to power the mobile TV
feature in ZTE's handsets because of Telegent's proven performance in the
global marketplace."
Telegent's mobile TV
solution enables consumers to receive all local broadcast channels no
matter where they are, providing consumers with a way of watching the same
news, sports and other programming that they receive on their TV sets at
home.
For operators, says
Telegent Systems, free-to-air TV handsets provide access to the content
without requiring any investment in new standards, infrastructure, or
programming. Telegent's solutions are currently available in more than 80
handset models worldwide sold in Asia, the Middle East, Latin America,
Europe, and Africa.
"The TV feature is
experiencing rapid adoption in the handset market, particularly in
countries where television is the primary source of news and information,"
said Weijie Yun, president and chief executive officer of Telegent
Systems.
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