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Qualcomm Demos Advanced Mobile TV Features

Qualcomm, a leading developer of advanced wireless technologies and data solutions, has announced its live, over-the-air demonstrations of the MediaFLO interactive broadcast mobile TV platform. It’ll feature audio, video, and data applications delivered over both UHF and L-Band frequencies. The company is showcasing value-added mobile broadcast services, including new proof-of-concept interactivity applications to deliver immersive and personalized content over the MediaFLO platform. 

Qualcomm demonstrations are on commercial and pre-commercial mobile handsets, as well several new concept devices including a MediaFLO-enabled Wi-Fi accessory for smartphones, USB and mini-USB MediaFLO accessories for PCs and laptops, and a MediaFLO in-vehicle system. 

The applications highlight numerous ways in which mobile users can closely engage with live programming and even interact with other viewers. Features of the MediaFLO applications include: 

  • Real-time user presence, referrals & chat - viewers can see when their friends are watching MediaFLO, invite them to watch
                                                                  programs and chat with them

  • Program ratings - users can rate programs and view a live compilation of other viewers' ratings in real time

  • Jukebox-style voting systems - users can vote on their favorite music videos and view live updates of vote tallies

  • Program reminders - viewers can set reminders to watch specific programs on their mobile devices

  • Links to social networking sites - viewers can update the status on their online profiles to let friends know when they are
                                                  watching MediaFLO
     

According to Qualcomm, MediaFLO is a mobile broadcast platform for the delivery of entertainment and information, including streaming video and audio, Clipcasting media, IP datacasting, and interactive services. FLO is an open air interface technology standardized by the Telecommunications Industry Association (TIA) and recommended by ITU-R for the broadcasting of multimedia and data applications.

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