Nokia to Release a Film by You, for
You
Now, this social thing is
spreading its tentacles even in the movie-making business. Picture this:
Nokia has announced that the premiere of Nokia Productions, the first
user-generated multimedia film, will be held tonight (Oct. 14) at 8:45 pm
PDT at the Nokia Plaza - LA Live with a simultaneous online premiere.
T-Mobile partnered with Nokia to develop the film, which was built by
everyday people, using mobile devices to generate and submit content.
Director Spike Lee then created the film.
Lee will be in attendance for
the film premiere and a special live performance by musician Avril Lavigne.
Nokia and T-Mobile invited consumers to attend the premiere, giving away
free tickets to the event at select T-Mobile retailers.
Lee invited the general public
to submit their original text, music, video, or images for each of the
three acts - birth, life, and death - to http://www.nokiaproductions.com/.
Over 4,000 pieces of original content were uploaded and over 350,000
visitors accessed the Nokia Productions site during the entry period,
April to September 2008.
Nokia also engaged
up-and-coming filmmakers to contribute to the project through a
partnership with the Disposable Film Festival.
"What drew me to this project
was the unique opportunity to do something that hasn't been done before
utilizing technology, the internet, and having people collaborate on a
film," said Director Spike Lee. "The new technology, you might say, is
bringing a democracy to film. Anyone can be a journalist, a filmmaker, a
still photographer. Just pull out your mobile device, record it, press a
button, and it's instantly on the web. So I think it's great that Nokia
had the vision to see where all of this is headed."
Lee guided and directed the
creative submissions through video messages and his blog entries on
http://www.nokiaproductions.com/. After each act closed, Nokia selected
the "Top 25" submissions, and visitors voted for their favorite submission
creating the "Top 10." Lee then picked the winning submission from each
act to be integrated into the final film. These three winners will be
flown to Los Angeles to participate in the premiere of the final film.
Nokia will hold a festival on
the plaza offering consumers the opportunity to engage in a variety of
Nokia experiences including a one-on-one Guitar Hero III Mobile by
Hands-On Mobile, Inc. competition on the main stage using the Nokia 5610
XpressMusic, available exclusively at T-Mobile, and a Nokia N95 photo
opportunity. Participants will receive their pictures on the spot from a
Bluetooth printer.
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