Generation Y Breathes
Technology and Fun
Motorola has revealed the results of its 1,200-person study across Europe
and the Middle East into the behaviors of the Millennial generation (16-27
year olds) on their consumer technology decisions and media consumption
habits. It says that Millennials not only engage with new technologies,
they actively influence their parents' adoption habits. The majority of
respondents stated that they influence the broadband (83%) or TV services
(84%) purchased by their parents.
"Technology is the lifeblood of this generation. Millennials feel that
their personal lifestyle would change dramatically without internet
access," said Joe Cozzolino, corporate vice president, Motorola Home &
Networks Mobility EMEA. "By understanding the desires of this generation,
Motorola can design and customize solutions for our customers that enable
them to deliver rich media experiences."
Here are
the findings:
Television is still a favoured form of entertainment; however how, where,
and when we watch is changing:
-
78%
would prefer a TV programme to restart the moment they switch over to
that channel
-
66%
would be interested in pausing TV in one room and restarting it in
another
-
32%
prefer to watch programmes on a PC rather than a TV set
Access to
full-length movies and favourite shows on the move is enticing, as are
shorter bursts of content:
-
Shifting TV programmes from the set-top at home to a mobile device
enticed 81% of Millennials
-
75%
indicate that watching movies while travelling is appealing
-
62%
would be interested in watching 15 minute mobile versions of 30 minute
TV programmes
Millennials increasingly want to interact with what they're watching:
-
Over
half would like to be able to interact and get information about the
content they are watching
-
68%
would be interested in learning about and possibly purchasing items
featured in TV shows
-
There
are signs that Millennials are adopting HDTV, and the figures point to
strong growth potential
-
HDTV is
popular, especially in Germany and the UAE with 53% and 58% saying they
love HD content
-
43% of
respondents have an HDTV set; the highest percentage was in the UK (54%)
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