Discovery, YouTube to Attract Global
Eyeballs
Discovery Communications and YouTube have announced nine YouTube Channels,
featuring a collection of clips from Discovery's family of network brands.
Tailoring content to the global YouTube community, Discovery will also
roll out a series of targeted international Channels showcasing localized
and native language content for specific regions.
The
partnership also includes program promotion initiatives to tap into
YouTube's engaged community and drive viewers to Discovery's networks. The
first of these initiatives will provide Discovery Channel fans and YouTube
users the opportunity to contribute to a special MYTHBUSTERS "Viral Myths"
episode.
Starting
with tonight's MYTHBUSTERS episode airing at 9 PM ET/PT in the United
States, Discovery Channel will run a series of on-air spots featuring
MYTHBUSTERS' Jamie and Adam calling on viewers to help them find new myths
to bust.
Fans can
post videos of myths they would like to see busted to the new Discovery
Channel YouTube Channel at www.youtube.com/discoverychannel . YouTube
users can also create and post their own videos. A selection of the
submitted myths will be busted on a special "Viral Myths" episode of
MYTHBUSTERS. More information on how to be part of Jamie and Adam's
extended myth hunting crew can be found at www.discovery.com/mythbusters.
Discovery
reaches over 170 countries and the majority of YouTube's community comes
from outside the United States. Programming to such substantial global
audiences, Discovery will also launch localized YouTube Channels featuring
content from Discovery's international brands and programming from several
regions including the UK, Europe, Latin America, Asia, and everywhere in
between.
In
October, Discovery will debut its first international YouTube Channel --
"Ink" -- for the passionate tattoo enthusiast community, featuring content
from the UK. The Channel will highlight video clips from Discovery's "Ink"
programming franchise, including MIAMI INK, LA INK, and LONDON INK, and
will encourage users to upload videos of their own tattoos and the stories
behind them.
Also
launching in fourth quarter will be a German-language YouTube Channel for
DMAX, a leading free-to-air channel among men in Germany, as well as
Discovery Channel and Discovery Kids Spanish-language channels with
localized content from Latin America.
Discovery's nine branded YouTube destinations include Discovery Channel (youtube.com/discoverychannel);
TLC (youtube.com/tlc); Animal Planet (youtube.com/animalplanet); Planet
Green (youtube.com/planetgreen); Discovery Health (youtube.com/discoveryhealth);
Science Channel (youtube.com/sciencechannel); Military Channel (youtube.com/militarychannel);
Investigation Discovery (youtube.com/discoveryid); and TURBO (youtube.com/turbochannel).
These
Channels offer a comprehensive selection of short-form content, including
program segments, outtakes, and behind-the- scenes clips, as well as
original short-form content produced expressly for digital properties.
Photo
courtesy: YouTube/Discovery
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