Airtel Entering Your Living Room
with Digital TV
Bharti
Airtel, India’s leading mobile services company, has diversified to enter
the local entertainment market. It has launched Airtel digital TV, its
Direct To Home (DTH) Satellite TV service. The service will be available
to customers through 21,000 retail points including Airtel Relationship
Centres in 62 cities across the country starting October 9. The company
aims to deliver content on multiple consumer screens including mobile
handset, computer, and now TV.
Airtel
digital TV uses the MPEG4 standard with DVB S2 technology to ensure
picture clarity and better audio quality for the consumer. This
technology, according to Airtel, is High Definition (HD) ready.
The
company says that Airtel digital TV will use 20% larger dish antenna to
offer better performance during rains.
Manoj
Kohli, CEO and joint MD, Bharti Airtel, said, “Today we are starting a new
chapter in our journey, one that adds a new dimension to our existing
product portfolio and is a major step towards transforming Airtel from
just a telecom brand to a lifestyle enabler. The launch of Airtel digital
TV is the culmination of our three screens strategy, which is to be
present across mobile phone, computer and TV screens.”
Among
other features, Airtel service promises universal remote for both
set-top-box and TV and more set-top-box memory for interactive
applications, content from World space Radio, interactive applications
such as iMatinee (for booking cinema tickets), iTravel (browsing and
booking travel packages), iShop (shopping on TV), iCity (for local
information), widgets (for stock news), etc. You can also use the service
for games.
“We
believe that the Indian DTH segment offers immense growth potential,” says
Atul Bindal, president, Telemedia Services, Bharti Airtel.
The
service will be supported by 24x7 customer care available in 8 different
languages, informs the company.
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