Airtel Offers Hello Tunes with a
Social Touch
India’s mobile service provider Bharti Airtel has decided to go with
envIOWorks platform that enables social marketing of mobile content to add
social marketing to its Hello Tunes service. The envIOWorks platform is
supporting Airtel’s Hello Tunes Manager, which is available for free
download to Airtel’s mobile consumers, which are claimed to be over 75
million.
How it
works? Hello Tunes Manager builds a social marketplace around Airtel’s
Hello Tunes ringback tone service. Users can instantly find out what tune
they just heard or review a history of recently-heard tunes, and send
ratings, comments, and requests to their friends.
With
Hello Tunes Manager, users can search the Hello Tunes catalog to find the
latest choices, receive recommendations from their friends or new tune
promotions from the envIOWorks platform.
“Our
Hello Tunes service lets our subscribers create and experience a
personalized calling experience for their friends – their social
community,” said Sanjay Gupta, chief marketing officer- Mobile Services
Bharti Airtel.
envIO and
Airtel released the Hello Tunes Manager in a “soft launch” in the second
quarter of 2008 and have seen exponential growth in service usage,
propelled entirely by the viral effect of social marketing, say the
companies.
“Mobile
content is inherently social, and mobile users want a social experience
around this content. Our platform delivers this – and unleashes the power
of social marketing to accelerate discovery and consumption of all types
of mobile content,” said Prakash Iyer, founder and CEO of envIO
networks.
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