Dow Jones to Host
Social Media Webinar
Dow
Jones & Company, a part of News Corporation, is hosting a one-hour,
interactive Webinar, sponsored by the International Association of
Business Communicators (IABC), titled "Leveraging Social Media for
Effective Corporate Communications." Presenters include guest speaker
David Meerman Scott, a marketing strategist, and Glenn Fannick, product
development manager for the Dow Jones Enterprise Media Group. It’s on
Friday, October 17, 1:00-2:00 p.m. EDT.
"The New
Rules of PR" - David Meerman Scott will discuss how the Web has profoundly
changed the rules, allowing communicators to now reach buyers through
content-rich Web sites, blogs, YouTube videos, ebooks and other online
media that buyers actually want to consume.
Explained
with case studies and real-world examples, this is a practical discussion
about the new reality of public relations and marketing. It will cover:
-
How to
leverage the potential that Web-based communication offers.
-
How to
create a step-by-step framework for building a social media strategy and
action plan that your organization can follow to create thought
leadership.
-
How to
publish content that people want to read and that search engines reward
with high rankings.
-
How
tools like Web news releases, blogs, podcasts, Webcasts and social
networking can be used to enhance your online presence.
-
How to
reach your audiences directly, establishing a personal link with current
and prospective customers and stakeholders.
"Top 5
Reasons You Can't Use Web Search to Measure your Media Exposure" - Glenn
Fannick will discuss how public relations professionals can understand the
results of campaigns to optimize strategies and tactics, and determine the
success of their efforts. It will cover:
-
The
difference between monitoring and measuring and why measuring matters
-
Why you
can't use search engines to report on the success of your media
campaigns
-
Best
practices for media measurement, tools and technology
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