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Digital Entertainment  Last Update: Tuesday March 16, 2010 12:45:36

La Mejor Jugada Goes Digital with Hispanic Models
Seccion Amarilla USA and seccionamarilla.com announce the launch of their 2010 advertising campaign. It aims to increase recognition of their digital products among users and clients across the United States. "La Mejor Jugada" is an interactive soccer game that will be available at seccionamarilla.com. | The campaign

Movie Ticket in Your Mobile
Fandango, a movie information service, is unveiling a new facility for film fans. Moviegoers can get movie tickets sent as barcodes to their mobile phones. It’s rolling out its "Mobile Ticket" program in eight markets around the U.S. | How it works

Rentrak to Provide TV Essentials to MTV Networks
Rentrak Corporation, a leading company in multi-screen media measurement serving the advertising and entertainment industries, today (March 15) announced that MTV Networks (MTVN) has become the first major cable group to subscribe to Rentrak's TV Essentials service. | TV Essentials

Michael Jackson's "Earth Song" in 3D
A 3-D version for Michael Jackson's "Earth Song" will be featured at the 52nd Annual GRAMMY Awards show. The show will air live from the Staples Center in Los Angeles on CBS Sunday Jan. 31, from 8-11:30 pm. 3D Eye Solutions, Inc. says its 3-D conversion service will be used for the same. | 3-D show

D-BOX Coming From Paris With Love
High-technology motion systems maker D-BOX Technologies has announced its first film with Lionsgate. It’ll feature its motion-enhanced seating technology with the studio's new motion picture release, From Paris With Love, opening in theatres February 5. | About the film

Film Awards App for iPhone
The free app lets users read bios, watch previews, and vote for their favorite award-nominated films and stars right on their iPhone or AT&T U-verse TV screen. Telecom company AT&T has launched its Film Awards Interactive App on the App Store. | What it offers

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Microsoft Eyes TV with the Cloud
The software behemoth has introduced Microsoft Mediaroom 2.0, the next version of its Internet Protocol Television (IPTV) platform. It’ll enable television service operators to provide their TV services to more subscribers – both inside and outside the home, using a single cloud-based infrastructure. | Offer details

Walmart for the Princess and the Frog
Walmart hosted the "pink" carpet Friday for nearly 365 kids from Boys & Girls Clubs of America at a series of special viewing parties celebrating the release of Disney's The Princess and the Frog. Private parties and film screenings are taking place at various U.S. locations. | Watch the video

Blockbuster Hit Lists of Top 10 Titles
Next Three Generations of 3D TV
LG Promises Fun with Mobile Digital TV
What RealD Earned for AVATAR
Blockbuster Offers 'Circle of Eight'
Movies in the Open Screen Project
Mobile TV  in China
Paramount Indexes Film Library
How Avatar Redefines Technology
Rex Lee Stars in Funny or Die’s Video
Online Campaign for EMI Music
VisionChina's Digital Media Acquisition

Focus

Mobile Support for Turner Classic Movies
A new app, which will be available on multiple devices, provides info on advanced schedules, fan commentary, classic film-related widescreen video content, TCM's movie blog, and photo galleries, with posters, artwork, and publicity stills. It’ll be available for iPhone, Blackberry, and Android mobile devices. | App features

Have You Met Goby, the Goby Geek?
Goby Geek is a new cartoon character that has just entered the tech world. Conceived and written by tech writer Rakesh Raman as a comic strip, Goby will shed light on the contemporary issues in the information-driven world, which is moving at a breakneck pace. At present, the strip resides on the homepage of My Techbox Online site. New strips will be added regularly. | Behind the scenes

How Avatar Redefines Technology
In the epic action adventure AVATAR, James Cameron, the director of "Titanic," has leveraged technology effectively to create sequences that look real. As the movie will take you to an imaginary distant moon Pandora, it will hit theater screens December 18. | Watch what Cameron says

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How Avatar Redefines Technology
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Walmart Parties: Princess and the Frog